Casino
MARKETING

Reaching Out

Marketing is a key part of the casino success: who to target, how to reach out, win new customers and how to keep existing customers happy ?

We can offer innovative solutions to maximize potential and dominate your competition, while providing you with a plan that covers all the bases and incorporates a discipline over costs.

Direct Marketing

The most important target for your marketing is to drive customers and potential customers to your venue. Our direct marketing services include direct mail, email and mobile marketing, leafletting and couponing. By providing your customers with direct and targeted incentives we can increase both your brand awareness and ROI.

Market Research

Part of the competitive analyses and preparation of any business plan. Our research team will not only delve into the facts an figures held online but also visit locations and talk to the people directly involved in your target area. Using industry standard methods including questionnaires, online and mobile surveys and focus groups Casino Marketing Design can provide you with accurate results.

Graphic Design

Another important tool of the marketing mix is graphic design. Establishing your brand and image are of paramount importance and it is essential that your graphic designs reflect this.



Brand & Positioning

Logo design, corporate and consumer identity services, development of brand framework and promotional merchandise are all necessary to establish your casino brand in a competitve marketplace. Our graphic design partners will put together a full set of brand guidelines which will help you establish a consistent image across all public and corporate material such as website, internal and external advertising.

Player Development

Casinos fight for their high end customers just like any other business - however it is normally the grind action customers who get forgotten. Casino Marketing Design's consultants will work with your in house casino hosts and marketing execs to recognise a player's worth and help build that player's loyalty to your venue through both CRM (customer relationship management) and personal contact.

Interactive Marketing

Using online, email and mobile marketing you can target your customers using quantified data such as interests, visits, play level etc. Increase your reach to more customers through viral marketing and online and mobile products such as SMS marketing, WAP and online gaming directly connected to your casino.

Casino Advertising

With an agreed budget and timescale, Casino Marketing Design can prepare a comprehensive advertising campaign using a wide range of traditional and new age media such as radio, tv, national and local press, outdoor media, online, email and mobile.


PR

An active PR campaign before opening is paramount to establishing your casino. Casino Marketing Design can provide you with a strategic PR plan with generation of press releases and features, brand roll outs, relationship building, crisis management, media monitoring, photo shoots and events to create a buzz about your business.

Media Purchasing

Our media and marketing knowledge will ensure that your advertising strategy is working hard to make your casino marketing campaigns as powerful as possible. We will find the most effective medium to reach your target market, negotiate the best rates, secure the best positions and then make sure your message is seen and heard as much as possible within budget.

Mystery Shopper

What typically separates casinos from their competitors is the level of customer service provided to their customers. In a casino there are innumerable employee positions that have direct contact with guests. Our mystery shopper service will evaluate your casino facilties and employees in areas such as customer service, sales skills, policies, procedures, cleanliness and appearance.
CMD

Contact Us
ENQUIRIES

T: +44 191 645 2564
M: +44 78427 88838
E: info@casinomarketingdesign.co.uk
CMD

Testimonials
CLIENT'S WORD

Carrasco Casino & Hotel, Montevideo
CMD were retained to provide consultancy expertise .... read more...