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Brand Identity Guidelines
Brand guidelines are a set of 'tools'
not rules for the ongoing adherence to standards and continuity of the business brand.
The aim of guidelines is to create a unified and consistent approach, supporting and
reinforcing the business brand in all the markets in which it operates.
The foundation of the visual identity program is based upon a set of graphic elements:
the symbol, the logotype, the corporate typeface and the corporate colours.
Full preparation in both digital and hard formats including logo generation for:
- Corporate brand identity, corporate brand application & corporate brand communication
- Consumer brand identity, consumer brand application & consumer brand communication
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